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Design Affairs: Leveraging Experience to Make Retail Spaces Enticing & Interactive

Design Affairs: Leveraging Experience to Make Retail Spaces Enticing & Interactive

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Anurag Jain, Principal ,Architect  Parag Jain, Director

Anurag Jain, Principal
Architect Parag Jain, Director

The moment a patron enters the shop, the litmus test springs. Regardless of how good your products are, it’s your retail interior design that can entice consumers into the shop and assist them to shop with ease & purchase more. A striking design can captivate shoppers’ attention, and encourage them to cross the store’s threshold. A master in this art, Design Affairs is an interior design firm that specializes in crafting world-class retail interiors for retailers and corporates. Its perpetual designs engage the modern and discerning consumers. By leveraging its 23 years of retail experience, extensive branding know-how and the wide network of trade partners, Design Affairs tends to break the mould and push the boundaries of imagination & creativity to craft compelling retail interior designs.

Having worked with renowned brands, standalone business houses, and international designers, Design Affairs knows each nuance of the retail design, which enables it to design the stores as per client's need &
expectations. It's this expertise that enables it to blend a store’s architectural aspects with the brand, and design as the space demands. Having design cell in North Delhi and state-of-the-art production facility spread over 10,000 sq.ft. at Sonepat, which are decked with CAD studio, Design Affairs makes sustainable & energy efficient quality designs using cutting-edge software & tools. Be it for a 100 sq.ft. showroom or 100,000 sq.ft. multi-brand outlet, this one-stop-shop executes each task (designing, planning, concept design, in-house production and on-site management) to the best international standards.

"We act as teammates to maneuver the complications and intricacies of clients, especially those who work PAN India"

Encompassing Customer’s Requirements
Empowering its customers to shun the need of the third workforce, Design Affairs in collaboration with its reliable & cost-effective contracting agencies provides all the services under single roof; thereby cutting-down the costs, providing harmonious & seamless logical solutions, maintaining timelines & more. “Our distinct regional collaborations with respect to design & implementation in all the major cities of India, especially in North India, enable us to handle the challenges very effectively. We act as teammates to maneuver the complications and intricacies of clients, especially those who work PAN India,” adds Anurag Jain, Director, Design Affairs.
Led by avantgarde Architects Anurag & Parag Jain (Director), Design Affairs acts as an extended marketing opportunity for brands. With the expertise of the duo coupled with its team of young & adequate architects and engineers, Design Affairs crafts perpetual designs. Going the extra mile, its project managers keep a strong watch to monitor timelines, progress, quality and after-sales services to produce high finished results.

To help retailers transform & grow their businesses, Design Affairs offers Retail & Corporate Architecture and Design, Project Management, Custom Fixture Design & Manufacturing, and General Contracting & Fit-out, besides undertaking BOQs, contract agreements & procurement assistance as part of its PMC cell. Its novel designs have undeviatingly assisted its clients that include Kapsons, Monte Carlo, Octave, Meena Bazaar, Louise Phillipe, Allen Solly, Peter England, Van Heusen, Ted Baker, Crimsuone Club, Suvidha, Pooja Sarees, Salujas, and Mom n Me among others in propelling their growth. Thanks to these designs that empower brands to accentuate the brand image and provide the required ambience for the brand to portray their products in the best of the light, Design Affairs is recognized as a prominent retail designer and manufacturer of customised fixtures. The company endeavours to maintain this status by continuously offering quality designs dove-tailed with efficient project management.